Friday, September 2, 2011

Mobile Isn't A Trend, It's A New Era

If you haven't heard, Creative Characters has been hard at work all summer creating new ways for our customers to interact with their customers. I am pleased to announce that Creative Characters is now creating Mobile Websites and there's a really good reason why. Did you know that by 2012, over 85% of mobile devices will be web enabled? That's just 4 short months away!

Over half of all searches are done from a mobile phone. In fact, mobile search has grown an astounding 400% over the last year. The best part is that 1 in 3 mobile searches are local. And 59% of people visit the local store after searching it on the mobile web. Why? Because a mobile website enables customers to take action immediately.

Here are the 5 most important things that we consider when building a mobile site. Consider these tips for building a mobile website that works.
  1. Build a relevant mobile website; one with a focus and a purpose. 
  2. Make your mobile website easy to use with obvious ways to take action.
  3. Build a user experience that is useful and unique to mobile. Your mobile website shouldn't be an exact copy of your desktop website.
  4. Look at how your customers interact with your mobile website and adapt based on their experiences.
  5. Make your mobile website part of your marketing plan. 
If you haven't thought about creating a mobile website, the time is now. Creative Characters is creating outstanding, affordable mobile websites that drive customers to your door. Give me a call at 215-923-2679 or email me at brigid@creativecharacters.com to get your mobile website started today.

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