Friday, April 27, 2012
Knock Out Results
We believe marketing is most effective when you use multiple communication methods together, instead of just one. This is especially true for small businesses and non-profit organizations that have modest marketing budgets and staff that can devote only a small part of their time to marketing.
Direct mail marketing has not disappeared for one very good reason – it works! This has been confirmed by multiple research studies that affirm its advantages and make head-to-head comparisons to email marketing. But email marketing also has its place. Together, direct mail and email are the 1-2 punch that produces knockout results.